About Us

Founded by British fashion strategist Jessica Maxey and Mexican architect, Fernando Romero, 101 redefines everyday fashion by blending performance, sustainability, and architectural structure. We craft our clothing using the highest-quality, eco-friendly fabrics designed to perform effortlessly in your daily life. Inspired by clean, structural lines, 101 delivers style that’s as functional as it is striking.

Our fabrics are thoughtfully sourced from eco-conscious origins, including recycled materials (from pre- and post-consumer waste), deadstock, organic fibers, and other sustainable alternatives.

Transparency matters to us, so every product comes with clear details about where and how it’s made. By producing in limited runs, we minimize waste and ensure responsible manufacturing.

We also ensure that all finishings we work with are of natural origin. For example, our anti-bacterial technology, which protects against 99.9% of microbes, is made from peppermint oil.

For every order placed, we donate a nylon garment to migrants at the US-Mexico border. At the moment, there are about 1.6 million encounters with migrants along the border awaiting trial/ news. About 48 million are displaced from their homes every year due to conflict, poverty or climate change; others leave in the hope of finding a better life. Far too many encounter danger, detention, deprivation and discrimination on their journeys!!