About Us

  1. About

    101% represents a greater desire to go that extra 1%.

    101% sits at the intersection of style, technology and sustainability to create garments for an urban environment.

    We focus on promoting creativity, not waste in all collections we deliver: both physical & digital. Through digital fashion we explore how we can create minimal waste to test new products, create engaging content, and test ‘influencer gifting’ without having to send a physical good. It is a virtual fashion experience that thrives on imagination and creativity, with sustainability at its core.

    AND, for every order placed, we donate a hoodie to migrants at the US-MEX border.

  2. Sustainability

    All fabrics are made from pre & post consumer waste. We partner with reputable companies such as ECONYL®️ and Polartec®️ to ensure transparency across the whole supply chain to produce the most qualitative fabrics.

    We also ensure that all finishings we work with are of natural origin. For example, our anti-bacterial technology, which protects against 99.9% of microbes, is made from peppermint oil. It has the same performance and durability as chemicals, and also requires less laundering which saves energy, water and time.

    Migrant Donation

    For every order placed, we donate a hoodie to migrants at the US-Mexico border. At the moment, there are about 1.6 million encounters with migrants along the border awaiting trial/ news. About 48 million are displaced from their homes every year due to conflict, poverty or climate change; others leave in the hope of finding a better life. Far too many encounter danger, detention, deprivation and discrimination on their journeys.

  3. Made - to - Order

    All orders are made specifically for you. Made-to-order limits the huge climate impact of the fashion industry by limiting waste and unnecessary pollution.

  4. Digital

    Digital fashion can reduce emissions by 95% in comparison to physical fashion.

    It represents a revolution against the polluting nature of physical fashion.

    An eco-friendly alternative, digital fashion produces and exhausts nothing but data, and keeps your wardrobe clutter-free.

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