About Us

101% represents a greater desire to go that extra 1%.

101% sits at the intersection of style, technology and sustainability to create garments for an urban environment.

We focus on promoting creativity, not waste in all collections we deliver: both physical & digital. Through digital fashion we explore how we can create minimal waste to test new products, create engaging content, and test ‘influencer gifting’ without having to send a physical good. It is a virtual fashion experience that thrives on imagination and creativity, with sustainability at its core.

AND, for every order placed, we donate a hoodie to migrants at the US-MEX border.

All fabrics are made from pre & post consumer waste. We partner with reputable companies such as ECONYL®️ and Polartec®️ to ensure transparency across the whole supply chain to produce the most qualitative fabrics.

We also ensure that all finishings we work with are of natural origin. For example, our anti-bacterial technology, which protects against 99.9% of microbes, is made from peppermint oil. It has the same performance and durability as chemicals, and also requires less laundering which saves energy, water and time.

For every order placed, we donate a hoodie to migrants at the US-Mexico border. At the moment, there are about 1.6 million encounters with migrants along the border awaiting trial/ news. About 48 million are displaced from their homes every year due to conflict, poverty or climate change; others leave in the hope of finding a better life. Far too many encounter danger, detention, deprivation and discrimination on their journeys.

All orders are made specifically for you. Made-to-order limits the huge climate impact of the fashion industry by limiting waste and unnecessary pollution.

Digital fashion can reduce emissions by 95% in comparison to physical fashion.

It represents a revolution against the polluting nature of physical fashion.

An eco-friendly alternative, digital fashion produces and exhausts nothing but data, and keeps your wardrobe clutter-free.