About Us

101% represents a greater desire to go that extra 1%.

101% sits at the intersection of style, technology and sustainability in creating performance-inspired garments for an urban environment.

All fabrics are made from sustainable origins. Primarily materials recycled from pre & post consumer waste, as well as working with dead-stock & organic fabrics.

We partner with reputable companies such as ECONYL® and Polartec® to ensure transparency across the whole supply chain in producing the most qualitative fabrics.

We also ensure that all finishings we work with are of natural origin. For example, our anti-bacterial technology, which protects against 99.9% of microbes, is made from peppermint oil. It has the same performance and durability as chemicals, and also requires less laundering which saves energy, water and time.

For every order placed, we donate a hoodie to migrants at the US-Mexico border. At the moment, there are about 1.6 million encounters with migrants along the border awaiting trial/ news. About 48 million are displaced from their homes every year due to conflict, poverty or climate change; others leave in the hope of finding a better life. Far too many encounter danger, detention, deprivation and discrimination on their journeys.

Most orders are made specifically for you.

Made-to-order limits the huge climate impact of the fashion industry by limiting waste and unnecessary pollution. If you have any questions about sizing or would like to provide us with your custom measurements, please contact us at actforward@101p100.com

Digital fashion can reduce emissions by 95% in comparison to physical fashion.

It represents a revolution against the polluting nature of physical fashion.

An eco-friendly alternative, digital fashion produces and exhausts nothing but data, and keeps your wardrobe clutter-free.